DIGITAL MARKETING COORDINATOR

Company: Integrated Resources, Inc
Location: Salinas
Posted on: March 17, 2023

Job Description:

Duties:

The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications
strategies, campaigns and messaging for *** (SVMHS). The coordinator
will guide digital projects from start to finish, and manage the digital components of projects, including but not
limited to websites, SVMHS intranet, social media and email marketing. The Digital Marketing Coordinator will
provide support to the Director of Marketing and Communications as needed. Works with the Director of Marketing
and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective
in utilizing various platforms to reach the target audience. The coordination includes but is not limited to paid
advertising online, digital marketing, mobile app, website, and community events. Effective writing skills required.

1. Facilitates and coordinates care for patients decisive to have a joint replacement surgery by systematically and continually performing the functions of assessment, planning, implementation, and evaluating care according to the nursing process, in compliance with the current Joint Commission Certification and all data reporting agencies necessary to maintain certification.

2. Assists with the development, implementation and evaluation of programs to support the goals of the Joint Replacement Program certification.

3. Develops, manages, implements and evaluates the Joint Replacement program in coordination with the Program committee.

4. Assists patients in understanding their treatment and assisting them in their recovery. Develops a follow-up system to provide continual support throughout recovery to improving their quality of life.

5. Provides psychosocial and emotional support to Joint replacement patient and their family. Works closely with the medical staff in coordination of timely care.

6. Assists in the development of appropriate educational material for patients, family, and clinical staff in collaboration with the Education Department and Joint Certification committee. Attends and participates in the Joint Certification Meetings and any other related committee/taskforce as needed.

7. Offers pre-operative class education to prepare patients for surgery and after-care

Skills:
1. Manage SVMHS digital properties and channels, including websites, email, social media, and other digital
tools.
2. Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and
manage the content calendar.
3. Evaluate website information, architecture/structure and navigation. Recommend and implement approved
changes to the SVMHS website as determined through regular site reviews.
4. Gather and analyze data in order to provide insights and recommendations to the marketing team and key
organizational partners.
5. Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and
other third-party ratings sites.
6. Serve as the point person for customer relationship management platforms, pull lists, reports and compile
campaign tracking data.
7. Ensure that all digital messaging is supportive of and consistent with SVMHS marketing strategies.
8. Help ensure consistent brand identity and design continuity across all digital properties.
9. Track metrics, create reports and recommend digital communications strategies.
10. Coordinate digital marketing activities with partners, vendors, and other programs and departments.
11. Occasional availability on evenings and weekends for organizational needs.
12. Performs other duties as assigned.

Experience: A minimum of two (2) years experience creating and publishing content on public-facing
social media, websites and other digital properties preferably in the healthcare field. Documented writing
and project management experience. Understanding of digital analytics, social media management tools

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