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Director of Marketing

Company: HeavyConnect
Location: Salinas
Posted on: August 13, 2019

Job Description:

About usHeavyConnect is The Digital Content Management Platform for the Agriculture Industry. Our mobile app provides mission-critical compliance documentation and recordkeeping for the world's largest farming operations. We are based in California's Monterey County, the "Salad Bowl of the World; home to John Steinbeck, Pebble Beach, and some of the largest brands in fresh produce .Since 2015, HeavyConnect has been making headlines in both the Ag and Tech industry as a standout in two of the world's premier startup accelerators (Techstars & 500 Startups) and has received various regional awards including the Monterey Bay Startup Challenge and the Salinas Valley AgTech Supporter of the Year. The rapid industry-wide adoption of the HeavyConnect platform means we are growing fast. We are looking for people to join our team who are driven to improve the lives of our customers everyday and make a massively positive impact in the global food supply chain. About youYou get s#!t doneSee # 1See # 1You handle rapid growth easily and take evolutionary changes to the business in stride everydayYou thrive in a team environment (competitive sports, campaign manager, military, etc. ) and when it comes to accomplishment, you value team over selfYou are resourceful, learn quickly, adaptive, and always find a way forwardYou understand the importance of relationships and direct communicationYou are a professional and handle yourself accordingly About the roleThe Director of Marketing owns all aspects of the company MQL growth strategy and is responsible for setting and achieving market engagement growth objectives. This role works hand-in-hand with the Sales and Product teams to drive global adoption of the HeavyConnect platform. Responsibilities Develop the marketing strategy KPIs and OKRs to maximize MQL growth.Develop and implement marketing tactics that promote the HeavyConnect brand and platformLaunch and iterate successful marketing campaigns and pricing models with company CRM & CMS.Measure and optimize ROI of the marketing strategyEffectively communicate HeavyConnect's value propositionDemonstrate product mastery of the HeavyConnect platformKeen ability to identify and engage Ideal Customer Personas at scale.Gather insights and develop a deep understanding of prospect's processes and operations.Translate customer needs and testimonials into unique marketing initiatives.Document all customer interaction in Salesforce.Consistently deliver on Marketing & Sales metric goals RequirementsExert-level fluency in Hubspot marketing platform.Education: Bachelor's Degree in Marketing, Business Administration or equivalent field experience.Minimum 2-3 years of marketing leadership experience.Minimum 3-4 years of expert strategic marketing execution experience.Proven track record of achieving marketing quotas.Keen ability to identify and engage Ideal Customer Personas at scale.Excellent collaboration skills and ability to deliver engaging presentations.Tech proficiency: Salesforce, Office 365, GSuite, Slack, iOS & Android.Strong ability to leverage resources to control multiple tasks and organizational responsibilities.Present professionally with exceptional interpersonal, written, and verbal communication skills. Spanish & English fluency desired. Next StepsApplicants will be emailed a link to a candidate screening questionnaire. Candidates will be invited to interview after successfully completing the screening questionnaire.Questions include:Describe your experience using Hubspot to achieve marketing KPIs & OKRs.Describe your experience building effective marketing campaigns and measuring success between varying market segments.Describe your experience performing cohort analysis for optimizing MQLs.Describe your experience owning and achieving marketing performance metrics.Are you prepared to discuss specific examples of past successes?Are you prepared to share past performance metrics to describe your ability to succeed leading a marketing team?More---Company: HeavyConnect, Inc.Location: Monterey County, California, USACompensation: The ideal candidate will receive an aggressively competitive salary with performance bonus and a full benefits package.Inclusion: Come as you are. We celebrate diversity and are committed to creating an inclusive environment for all employees. HeavyConnect is an equal opportunity employer. To apply, email with the subject line "Director of Marketing Application". Please include your resume within the body of the email.

Keywords: HeavyConnect, Salinas , Director of Marketing, Executive , Salinas, California

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